Ed Hardy Store for all Clothing and Gear. Inspired by Christian Audigier, the lifestyle brand includes clothing, accessories, energy drink, jewelry and motorcycles branded by the godfather of tattoo,Ed Hardy, Clothing, Clothes, T Shirts, hats, Caps, Website, Store, watches, sale, Tattoos, Christian Audigier, Energy Drink, Los Angeles, Fashion, Celebrity, Celebrities, Culture, Lifestyle, California, Melrose, Knits, Sweaters, Jeans, Kids, Babies, Sunglasses, Watches, Hoodies, Hats, Dresses
Ed Hardy Store by Christian Audigier - California Lifestyle Fashion Brand.

Don Ed Hardy is an American tattoo artist born and raised in Southern California in 1945. A pupil of Sailor Jerry, Hardy is recognized for incorporating Japanese tattoo aesthetic and technique into his work.

In 1982, Hardy and his wife formed Hardy Marks Publications. Under this marque, they began publishing the five book series Tattootime. Tattootime was one of several publications which did much to promote and popularize tattooing with new audiences.Hardy Marks has gone on to publish more than 20 books, including catalogs of Hardy''''s work and that of Sailor Jerry Collins.

Today, Hardy is retired from doing actual tattoos, but oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1960s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, and painting.

Hardy pioneered the pop-culture tattoo-as-art space decades before the worldwide boom in tattoo art. Hardy has curated a number of exhibitions for both galleries and nonprofit spaces and lectures at museums and universities. His work has appeared in numerous periodicals, books and films.In 2000, he was appointed by Oakland Mayor Jerry Brown to that city''''s Cultural Arts Commission, and was awarded an Honorary Doctorate by the San Francisco Art Institute.

In 2002, Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy''''s art and a licence agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy''''s imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in many locations internationally including the Americas, Europe, Asia & the Middle East.

In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks. The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way. Hardy Way estimates that 2009 royalty revenue will be approximately $10 million.